Subaru Teases Mystery Concept Model Model Ahead of LA Show

At this month's Los Angeles Auto Show (November 19 -28), Subaru will lift the wraps off a never-before seen concept model that is claimed to embody the firm's new global brand statement, called "Confidence in Motion". Aside from the single teaser image, we don't have anything else on the concept model as the press release concentrates on explaining the new slogan. So until we get more info and/or a better picture of the study, follow the jump to check out Suabru's P.R. and why not, speculate on the type of car that the company is preparing for the LA Show.

Subaru Press Release:

"Confidence in Motion"

- To Showcase a Concept Car Embodying the Brand Statement at the LA Auto Show -

Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, announced today the establishment of a new global brand statement, "Confidence in Motion", as part of its ongoing efforts to enhance the Subaru brand.

"Confidence" reflects Subaru's attitude toward engineering excellence and the trust generated among drivers by following through on its commitment to provide both enjoyment and peace of mind. "in Motion" expresses Subaru's resolve to continue innovating to meet customer expectations in a world of constant change.

Subaru will proactively address global environmental issues and the demands of ever-maturing automobile use. Subaru believes automobiles should be more than just a means of simple transportations. They should also be a source of enjoyment, and enjoyment rests on a foundation of peace of mind. These two inseparable values are central to the Subaru experience. As customer expectations are diversifying, Subaru will foresee these needs with independent thinking and continue to offer enjoyment and peace of mind without losing sight of the essence of what an automobile should be.

"Confidence in Motion" expresses Subaru's aim to continue evolving in order to offer even more customers new ways to enrich their lives through a uniquely satisfying Subaru experience.

From now on, "Confidence in Motion" will be at the center of all Subaru activities. As the first step, FHI will exhibit a concept car embodying the new brand statement at the 2010 Los Angeles Auto Show in Los Angeles, California, USA (press days on November 17 and 18, open to the public from November 19 to 28). A press briefing with FHI President & CEO Ikuo Mori is scheduled for Wednesday, November 17 at 12:20 (PST) at the Subaru booth.

Subaru to Bring "Fastest STI Ever" and Other Performance Cars to SEMA

For a company that builds the wildly popular in the tuning scene WRX and STI models, Subaru appears to be taking it easy at this year's edition of the SEMA Show.

According to the official announcement, Subaru's offerings on the Las Vegas Convention Center floor will be highlighted by the "fastest STI ever"; a pre-production test model that lapped the Ring in 7:55:00 in the hands of four-time World Rally Champion, Tommi Mäkinen this past summer (see video here).

The other cars on display will be Travis Pastrana's World Record Setting WRX STI, and three custom-tuned WRX STI's, while the company will also showcase the latest available Subaru Genuine Parts and Subaru Performance Tuning Accessories [no photos have been released yet].

"SEMA is the pinnacle of the aftermarket tuning world and the perfect place to show our new line of SPT parts," said Charlie Fishman, national accessory manager, Subaru of America, Inc. "With the launch of the new 2011 Impreza WRX and WRX STI, Subaru is having a record year for Subaru Genuine Parts and SPT accessory sales. The launch of the 4-door WRX STI has rekindled interest for the 2011 SEMA Show."

Subaru said that SRT USA drivers Travis Pastrana and Dave Mirra will be on hand to sign autographs at the firm's booth between 1 and 2 PM on November 2 and November 3rd, while Tommi Makinen will also attend the show this year.

Vehicles to be displayed include:

• Tommi Makinen's Nurburgring Fastest Lap WRX STI
  
• SRT USA Driver Travis Pastrana's World Record Setting WRX STI
  
• Get More G's Subaru Performance Tuning WRX STI 2010
  
• Kicker Audio WRX STI
  
• K&N Performance WRX STI
  
• Subiefest Best of Show Winner – Jamarri Whiteside – 2006 WRX STI

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Subaru unveils sportier Forester tS with STI parts in Japan

It might not be for "U.S.", or any other market outside of Japan, for that matter, but the new JDM Subaru Forester tS deserves our attention. Based on the Forester S-Edition, the tS has been upgraded with a raft of STi parts including a modified suspension that sits 15 mm lower than usual, 17-inch alloys, a front spoiler and the customary tS logos.

Inside there are STI sport seats wrapped in a combination of leather and Alcantara as well as a sports steering wheel and a modified instrument panel.

Power comes from a 2.5-liter turbocharged boxer engine matched to a five-speed automatic transmission.

Japanese customers will get to choose between four exterior colors and will have to pay 3,450,00 Yen (US $42,227 or €30,646) for the base model. Subaru said it plans to produce a total of 300 examples of the Forester tS.

By Csaba Daradics

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Photo Gallery of 2011 Subaru Forester with New Grille and 2.5L Boxer

Last month we told you about the revised for the 2011 model year, Subaru Forester SUV, which benefits from an all new naturally-aspirated 2.5-liter boxer engine with a chain driven double overhead cam and an output of 170HP and 174 lb-ft. of torque.

As you may remember from our previous post, we didn't have any photos of the 2011MY, but now, the Japanese automaker has released a gallery giving us the chance to see the new grille and alloy wheel designs -but oddly enough, not the revised instrument panel- of the updated Forester models. Follow the jump to check out all the pictures.

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